Position: Econometrics / Analytics Manager Company: Sitewire Contact Name: Andrea Address: 740 S Mill Ave Suite 210 City: Tempe State: AZ Zip: 85281 Phone: 480-355-0013 Fax: email: abeltran@sitewire.net Job Description: PURPOSE: Responsible for tracking the effectiveness of various marketing tactics and providing strategic and tactical customer insights to inform business decisions. This individual will help define testing agendas, build statistical models and help convince our clients about the importance of tracking results. This individual will also function as the liaison between Marketing and IT, ensuring that customer data is captured and accessible for reporting and analysis. RESPONSIBILITIES: • Work cooperatively with the IT to capture customer information, ensure data integrity. • Establish, track, and communicate key customer metrics across stakeholder groups. • Help define the customer learning agenda and seasonal testing plan. • Analyze market tests within organic and paid search, email, and mobile marketing campaigns, providing conclusions and recommendations. • Lead seasonal and quarterly hindsights to stimulate benchmarking and future business plans. • Maintain functional expertise in analytics best practices and the tools that support them. • Consult on selection and implementation of analytics packages (Omniture, Web Trends, Google Analytics, Core Metrics) • Create marketing analytics dashboards for internal and client use • Make actionable data driven recommendations to increase relevant traffic and conversions • Set up tracking to monitor effectiveness of various marketing efforts and tests • Set up and evaluate web marketing testing utilizing tools such as Google Web site Optimizer, Omniture Test and Target or Clicktale • Analyze results for PPC Ad copy and landing page tests • Set up analytics to track success of Organic or Natural search optimization • QA tracking to ensure accuracy • Assist with administration and analysis of survey REQUIREMENTS: • BS degree in an analytical field (statistics, econometrics) or demonstrated quantitative abilities. • Takes a positive, solution-oriented approach to problems • Expert analytical abilities and the desire to evaluate data to enhance decision making • Proven strategic thinking & planning capabilities • Strong organizational and planning skills, with ability to effectively coordinate several key projects simultaneously. • Excellent verbal and written communication skills. • Ability to develop strong working relationships both inside and outside of the organization. • Effective in a variety of formal presentation settings (one-on-one, small and large groups, with peers, direct reports, and management) • Extensive experience with several of the following analytics packages (Omniture, Web Trends, Google Analytics and Core Metrics) • Experience with set up and QA of analytics implementation • Experience with testing tools and methodologies • Experience tracking digital marketing efforts such as pay per click, organic and display advertising << back About Us | Ad 2 Events | Public Service | Membership | Job Bank | Links | Government Relations | Local Spotlight Comments/Suggestions? Site design & development a cooperative effort by Bohnsack & Asquared. Web hosting provided by Rhino © Copyright 2000 Ad 2 Phoenix, All rights reserved.